Brands are accountable for the quality of their products and services as well as their political and social views. With the world focusing on the LGBT issue these brands have stood out in support of the community with respect to social acceptance, marriage equality & diversity at the work place.
The “Be Your Way” project created at a Burger King franchise in San Francisco, where a limited edition “Proud Whopper” sandwich was added to the menu to coincide with the LGBT pride festival. According to press materials, guests who ordered the “Proud Whopper” found that the sandwich was wrapped in a rainbow-colored wrapper with the inscription, “We are all the same inside.”
Delta Airlines’ clearly stood in support of celebrating marriage equality for its customers nationwide through the flat on their website.
Keeping with their ‘For the Bold’ slogan, doritos creators Frito-Lay have developed a product that is their boldest bag yet, to support the LGBT youth through the ‘It Gets Better Project.’
Mastercard changed its twitter logo in support of the legalization of same sex marriages in America. Well, there are truly somethings money can’t buy!
In 2008, Gilbert Baker, the creator of the rainbow pride flag collaborated with Absolut to create the limited edition Colors bottle. The collaboration was an extension of Absolut already close relationship with the LGBT community, which began as the brand was one of the only large companies in the 80s that would advertise in the pages of LGBT-targeted magazines.
Levi’s Pride apparel:
Levi’s was one of the first brands to actively support the LGBT community. In fact, in 1992, Levi Strauss & Co. became the first Fortune 500 company to extend full benefits to the same-sex domestic partners of employees. Now, with the company’s Pride 2014 product line benefiting local organizations, Levi is helping shoppers show that equality is in vogue
Ben and Jerry’s
We love their ‘I dough, I dough’ campaign in support of marriage equality. “Equality is something the company’s been pioneering on since the early days”, said Ed Shepherd, Ben & Jerry’s European social mission manager.
One of our favourites, Virgin holidays gets it on point with their advert. Phil Bloomfield, head of communications, said Virgin Holidays received a lot of support for their gay marriage stance.
“We were getting a lot of positive feedback, people saying it’s great that you’re doing this. People do mainly think of us as a family travel brand so it’s quite a big step for us to say we are family, and we are for all”, he said.
GAP’s Always Be One Campaign sends out a powerful message in support of equality. It’s good to see so many making the effort to bridge the gap!
For the sole purpose of marketing or otherwise, these brands have stood out in support of LGBT rights and we respect them for taking a positive and bold stand.