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How Ekta Kapoor & TOI Murder Feminism – Again

When it comes to what’s wrong with TOI and Ekta Kapoor, it’s difficult to decide where to begin. After the very public humiliation and flak Times of India faced after publishing the headlines “OMG, Deepika Padukone’s Cleavage Show,” it seems they still haven’t learnt their lesson in feminism. Neither has Ekta Kapoor, who repeatedly shows women in the most stereotypical fashion possible in her TV serials and movies.

TOI recently published an article on Ekta Kapoor and her upcoming movie Kya Kool Hain Hum 3, headlined “KYAA KOOL HAIN HUM 3’s NAUGHTY SONG GETS A FEMINIST TOUCH.” The article claims that Ekta Kapoor is leading women empowerment by changing the original lyrics of her song ‘Oh Boy, I am your soft toy’ to ‘Oh Boy, you are my soft toy.’ Once again it seems like TOI has not understood women empowerment or feminism one bit. According to TOI, all it takes to empower women is changing the lyrics from ‘I’ to ‘you’, all the while featuring half-naked women in a highly sexist comedy.  On the other hand, Ekta Kapoor was quick to ride on the bandwagon of feminism for a little more mileage.

It’s ironic that the person in question here is Ekta Kapoor, whose TV serials have probably set back the Indian mentality by a generation or two. It’s all the more ironic that Ekta Kapoor decides to feature the women in her new movie almost baring it all, where-as the women in her serials are all sari-clad house-wives with no proper careers whose only aim is to serve and please their husbands and family. Sorry Ekta, you’re going to have to try (a lot) harder than that to show us your feminist side. Here’s the entire article from TOI:

Women empowerment is rearing its head and how. Feisty film producer Ekta Kapoor is spearheading this movement. A naughty track from her porn-com ‘Kyaa Kool Hain Hum 3’, which releases on January 22, is being noticed for its titillating lyrics. The song, featuring Mandana Karimi with Tusshar and Aftab Shivdasani, has the Iranian beauty lip syncing to ‘Oh boy you are my soft toy’. But the original lyrics were ‘Oh boy I am your soft toy’. When Ekta heard the song, she told music composers Sajid-Wajid that she loved it but felt the need for one change. Instead of the girl taking a weaker position, Ekta suggested that she should get the upper hand. So, the lyrics were changed accordingly; the song was re-recorded and then shot.”

Not only is the Indian print media in question here, but also our beloved Bollywood. We can’t help wonder how such a movie has passed under the nose of the censor board, where-as cuss words don’t. Does a movie as provocative as this, clearly labeled a porn-com, not send a wrong message about our cultural India? Does a movie like this not further lead to the objectification of women?

There is a fine line between empowering women and objectification of women. A woman can be stark naked in front of you, but if her personality stands stronger than her naked body, that is empowerment. When she chooses to show her body unabashed, she is in control, thus she is empowered. If certain aspects of a woman’s body are highlighted and showcased to the point that you cannot see beyond her sexuality, that is objectification. Unfortunately, Ekta Kapoor, what you have shown us in KKHM3 is the latter. You have single-handedly sh*t on all the efforts in turning India into a more progressive and less sexist country.

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